MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists

EP. 272 From $75 Sessions to Fully Booked at $185- Emily Chiado’s Foundations Journey

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, raise her rate with facts and data, and sell MFR with a clear offer and a neutral mindset.

You will hear how Emily became fully booked at $185, why simple daily thought work and gratitude shifted her results, and how community support helped her get visible in Peru, Illinois. She explains the practical steps that moved her from “I hope this works” to selling multiple packages a day and contributing equally at home without more hustle.

Resources and Links

• Emily’s site: http://sol-inspired.net
• Join Foundations to get fully booked: http://themfrcoach.com/foundation
• Free training: How to Sell MFR to Anyone in Any Situation
  Register here: http://themfrcoach.com/webinar

Foundations is the coaching, community, and structure that helps MFR therapists get fully booked without chaos. If you are ready to raise your rate, sell with confidence, and build calm profit, join The MFR Coach® Foundations program today: http://themfrcoach.com/foundation . Want to see how we teach selling first? Save your seat for the next live webinar: http://themfrcoach.com/webinar

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Remembering John F. Barnes and the Responsibility We Carry Forward

I am collecting 2–3 minute audio recordings of your favorite memory with John, or a “Johnism” that stayed with you.

These recordings will be edited together into a single podcast episode dedicated to John, so his impact can be remembered, honored, and shared in the voices of the people he influenced most.

This is open to any therapist who wishes to participate, regardless of how long you knew John, or how closely you worked with him. There is no right story. If something meaningful comes to mind, it belongs here.

The deadline to upload your audio recording to the Google Drive folder is January 3rd. Please record and upload it as soon as you can, so it does not get lost in the busyness of the next few days.

Thank you for helping create something that reflects the depth, humanity, and legacy of John’s work.

Here are the very specific instructions on how to create the audio clip and get it turned in:

Step 1. Record an audio only Zoom file

• Open Zoom on your computer.

• Click New Meeting.

• Once the meeting opens, turn your camera off.

• Click Mute, then immediately Unmute so Zoom is ready to record your voice.

• At the bottom of the Zoom window, click Record.

• If prompted, choose Record on this computer.

• Share your memory. Aim for 2–3 minutes.

• When finished, click Stop Recording.

• End the meeting.

Zoom will automatically save the recording to your computer. This may take a minute. Please wait until Zoom finishes processing.

 

Step 2. Find your Zoom audio file

After Zoom finishes processing, a folder will open automatically.

Inside that folder you will see:

• One video file

• One audio file (this usually ends in .m4a)

You only need the audio file.

If the folder does not open automatically:

• Open Documents

• Open the Zoom folder

• Open the most recent meeting folder

• Look for the .m4a file

 

Step 3. Rename your audio file

Before uploading, please rename the file using this format:

YourName_JohnBarnesMemory

Example:
HeatherH_JohnBarnesMemory.m4a

This helps us keep everything organized.

 

Step 4. Upload your audio file to Google Drive

• Click the Google Drive link provided in the post below.

• Once the folder opens, click New or Upload.

• Choose File upload.

• Select your renamed .m4a audio file.

• Wait until the upload finishes.

That is it. No additional sharing steps are needed.

 

A few important notes

• Please record in a quiet space if possible.

• Speak naturally. This does not need to be polished or perfect.

• Audio only please. Do not upload video files.

• If you make a mistake, you can re-record before you upload the file.

Don't over think it or over complicate it!

Thank you for sharing your memory and honoring John in this way.

Google Folder is here:
https://drive.google.com/drive/folders/11epsUoiqKS70MsYq7IzaBd6gPtGV2ANF?usp=sharing

EP. 271 From Busy Brain to CEO Energy in an MFR Practice With Cassandra Sohn

In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable.

Key Takeaways

• Biggest week to date. Three packages sold for $4,125 in one week.
• Policies lowered no shows and late cancels. First visit prepay and clear 24 hour cancellation language.
• Clarity creates retention. Start sessions with goals, end with a plan and rebook.
• Packages equal better outcomes. Plans are framed around goals and reassessed at visit four.
• Mindset shifted from “I am just a small business” to “I am the expert.”
• Pricing increased from 165 to 225 with room to adjust again based on capacity and goals.

What’s Next for Cassandra

Cassandra’s next chapter includes leading her MFR practice with clear CEO energy instead of a busy brain, protecting a schedule that supports her focus, and making decisions from intention instead of urgency. She plans to keep refining her systems, trusting her expertise, and creating content that speaks directly to the clients who are ready for deep myofascial release work and long term change. 

Website

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 270 From On-Demand to In-Demand. The Shift to Specialist with Kathryn Adams

In this episode, Heather sits down with Kathryn Adams, a member of the Foundations Coaching Program, to discuss her incredible journey from chaotic business practices to a thriving MFR-only practice and how she made back her coaching investment in just eight weeks!

Listen in as Katherine shares her experience of navigating the challenges of transitioning her business, the fears she faced, and the breakthroughs that propelled her forward. From raising her rates and implementing effective policies to enhancing her client communication and marketing strategies, Kathryn’s story is packed with insights and actionable advice that any MFR therapist can benefit from.

Press play to hear Kathryn’s full story and gain inspiration for your own journey.

What You Will Learn In This Episode

• How Kathryn transitioned from general massage to a true MFR specialist practice
  
  
• Why tightening your schedule can make your MFR practice more in-demand
  
  
• How clear policies protect your time and energy as your practice grows
  
  
• The power of a structured first appointment and high value questions
  
  
• How Foundations helped Kathryn make back her investment in seven weeks
  
  
• Simple systems that support a calm, fully booked MFR specialist practice

What’s Next for Katherine

Katherine’s next chapter includes staying fully booked as an MFR specialist while honoring a schedule that supports her energy and family. She plans to keep refining her systems, strengthening her policies, and growing her online presence through education and content that positions her as the go to MFR therapist in her community.

Website | Instagram

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 269 Anna Martinez on Choosing an Intentional Business and Life

In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. Plus, she candidly discusses her struggles with hustle culture and how coaching helped her implement clear systems that support her well-being and professional goals. 

If you’ve been feeling stuck in the messy middle of your practice, Anna’s story will inspire you to lead with intention, raise your rates with confidence, and design a sustainable business that supports your well-being.

Key Lessons for Listeners

• How Anna went from burned out entrepreneur to a focused myofascial release practice
• The exact shifts that helped her create consistent 10K months in revenue
• Why simplifying to one myofascial release offer increased both demand and profit
• How grief and loss shaped the way she now designs her schedule and life
• What happened when she raised her rates twice and stopped undercharging
• How coaching, systems, and an honest look at her numbers changed everything
• Practical mindset shifts to move out of hustle and into sustainable profitability

What’s Next for Anna

Anna’s next chapter includes holding steady 10K months with a lighter, more intentional schedule, deepening her myofascial release skills, and continuing grief-informed care for her clients. She is committed to aligning her rates with the life she wants, building long-term stability, and creating more space for rest, family, and future teaching opportunities. | Website

If Anna’s story inspires you to build a simple, profitable myofascial release practice that supports your life outside the treatment room, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start applying these pricing, mindset, and business strategies in your own practice.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 268 From Speech-Language Pathology to MFR. Blending Science, Reiki, and Business Systems with Sarah Collins

In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and raised her rates with integrity.

Key Lessons for Listeners

• Align your business with your personal values and energy.
• Confidence in visibility grows with consistent action.
• Rest and structure are business tools, not luxuries.
• Knowing your numbers and setting boundaries create freedom.
• Paid services and fair pricing strengthen results for everyone.

What’s Next for Sarah

Sarah’s next chapter includes a growing waitlist, more teaching, and helping clients strengthen self-care between sessions. She continues to align her rates with her expertise and focuses on building long-term stability and fulfillment.

Website | Facebook | Instagram

If Sarah’s story inspires you to create a calm, confident, and fully booked MFR business, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start implementing these strategies in your own practice.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 267 Calm Profit At 100k. Sara’s Story Of Rate Math, Advanced Sales, And Owner’s Pay

In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a new level of calm, confidence, and self-trust.

Key Wins and Metrics

• 2021 Revenue: $39,870
• 2022 Revenue: $60,000
• First 6-Figure Year: 2023
• 2024 Projected Revenue: $100K+
• July 2024 Earnings: $24,000
• Personal Pay (2024 to date): $48,000 and rising

Mindset Lessons from the Journey

• Success can feel “boring” when it’s sustainable.
• Awareness shortens recovery time from setbacks.
• Calm profit beats hustle every time.
• Every MFR therapist deserves to earn more than a living wage.

What’s Next for Sara

Sara’s goal for 2025 is to maintain her $100K business with ease while increasing her personal salary to $70K–$80K. Her focus is on building long-term financial stability, expanding her savings, and continuing to lead both her life and her business from calm authority.

Website | Instagram | Facebook | EP. 35 Looking Busy vs. Being Busy with Sara Martin | Minisode 13: Sara Martin From Fire Rainbow Myofascial Release | EP. 145  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 1 | EP. 146  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 2 | EP. 182 Beyond 100K Series: How To Take Time Off 

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 266 Why Your Website Shouldn’t Be a Shrine to John Barnes: How to Lead With Your Message, Not Your Method

In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is the key to filling your schedule and helping more people. If you’ve ever struggled to describe what you do without hiding behind the method, this episode will help you step into your role as the expert and make MFR mainstream in your community.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 265 Confidence in the Room. Jessica Kaloutas on Advanced Sales and Client Results With MFR

If you're feeling stuck in your myofascial release practice, this episode is a must listen.

Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving. 

Throughout the conversation, Jessica emphasizes the importance of aligning business skills with therapeutic expertise, highlighting how this balance has allowed her to enjoy her work more fully and connect with clients on a deeper level. She also shares insights from her experience in the Beyond 100K Mastermind, where she learned to take control of her business operations and implement advanced selling techniques that have led to impressive financial growth.

Press play to discover the strategies that helped her thrive and how you can apply them too. 

 

GUEST INFO —

Jessica Kaloutas, owner of North Shore Myofascial Release in Marblehead, Massachusetts | Website | Instagram

 

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

 

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 264 Make MFR Mainstream, Stop Hiding Your Practice. SEO Made Simple with Laura Jawad

Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online.

As an SEO strategist for female service providers and female-founded small businesses, Laura helps entrepreneurs attract more clients through the power of their websites. Laura has built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you’re ready to make your website the hardest-working member of your marketing team.

Tune in as Laura explains how to build a simple search strategy around three pillars - discoverability, visibility, and credibility. You will learn why your website is more than a brochure, how to use keywords, and what Google already assumes about you. She also covers quick wins, common mistakes, and how to turn every piece of content into a lead-generating asset. Listen now! 

 

GUEST INFO —

Laura Jawad, SEO strategist | Website | Free SEO Simplified Keyword Workbook | EP. 185 Why You Want To Be On Top With Seo Expert Laura Jawad

 

LINKS AND RESOURCES —

📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today! 

🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.

📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle. 

🛠️Free Tool to help you streamline your sales process

📍​​Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.

 

FOLLOW ME —

Facebook - https://www.facebook.com/TheMFRCoach/ 

Instagram - https://www.instagram.com/themfrcoach/ 

Website - https://www.themfrcoach.com/ 

 

RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –

If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice. 

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.