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You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Find out more at https://www.themfrcoach.com.
Episodes

2 hours ago
2 hours ago
In this episode, Heather addresses a common struggle among myofascial release therapists: the fear and anxiety around selling multiple treatment packages. It's completely normal to feel hesitant about offering additional packages after the first or second sale, but doing so is not only acceptable, it's essential for both the therapist and the client’s healing journey.
Tune in as Heather shares a powerful story from one of her coaching clients who successfully treated a client for over 100 sessions, illustrating the profound impact of long-term care. She challenges the myth that complete pain relief must be the ultimate goal, reminding us that many clients seek ongoing support for symptom management and improved functionality.
Press play now and discover how to navigate these challenges with confidence.
LINKS AND RESOURCES —
🗓️Are you ready to take control of your income and achieve financial stability? Join Heather for a powerful webinar on May 5th, How to Have Predictable Profit in Unpredictable Times, where she'll share strategies for achieving Predictable Profit Even in Unpredictable Times. Plus, learn about the exclusive mastermind program, Beyond 100K Mastermind, opening for applications the same day! Don't miss this opportunity to transform your business and life. Reserve your spot now at www.themfrcoach.com/profit!
📢Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Apr 14, 2025
EP. 236 Creating Predictable Profit (Even in Unpredictable Times)
Monday Apr 14, 2025
Monday Apr 14, 2025
In today's fast-paced and often unpredictable world, many service providers and therapists find themselves struggling to maintain a steady income while juggling their busy schedules. If you're feeling overwhelmed and your business doesn't seem to reflect the hard work you put in, you're not alone.
In this latest episode, Heather dives into the crucial topic of achieving predictable profit in unpredictable times. If you've been yearning for more consistency in your income and a calmer calendar, this episode is designed for you. Plus Heather introduces her upcoming live webinar on May 5th at 11am Central, where she'll explore how to navigate the financial uncertainties many service providers face.
Additionally, Heather announces the reopening of enrollment for the Beyond 100k mastermind, a transformative program designed for service-based professionals seeking to create a more predictable and purposeful business.
Tune in to gain insight into the three key strategies that Heather will share during the webinar, the details of the mastermind, and how to take actionable steps towards a more sustainable and profitable practice.
LINKS AND RESOURCES —
Register for the free webinar on May 5th at 11am Central for insights on Achieving Predictable Profit in Unpredictable Times! Register today at www.themfrcoach.com/profit.
Join the Beyond 100K Mastermind, a transformative program designed for service-based professionals seeking to create a more predictable and purposeful business.
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Apr 07, 2025
EP. 235 Keep Growing Your MFR Business — No Matter What’s Happening
Monday Apr 07, 2025
Monday Apr 07, 2025
Life can be unpredictable, but your business doesn't have to suffer!
In this episode, Heather dives into the challenges of maintaining or starting a myofascial release business amidst life's chaos. With recent events causing uncertainty and personal struggles, she emphasizes the importance of taking action rather than waiting for the perfect moment. Heather shares powerful insights from her coaching experience, illustrating how many therapists have thrived by embracing change, setting boundaries, and making informed decisions.
Tune in to learn how to navigate fears surrounding client bookings and rate increases, and why now is the time to double down on your purpose. Plus, Heather gives a sneak peek into her upcoming Mastermind program, designed to help you evolve into a confident CEO ready to tackle any storm.
Don’t miss this motivating episode that reminds you that you have the power to create your own success, no matter the circumstances.
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Mar 31, 2025
EP. 234 The Power Of Being Coachable
Monday Mar 31, 2025
Monday Mar 31, 2025
Being coachable isn't about blindly following advice. It's about staying open and curious and willing to stretch yourself.
In this episode, Heather dives into the transformative power of being coachable. She explores what it truly means to be coachable, emphasizing the importance of openness to learning and the willingness to embrace new perspectives, even when they feel uncomfortable. Heather also shares three actionable steps to help you navigate your coaching experience: recognizing resistance, shifting to curiosity, and taking action with trust. By applying these principles, you can accelerate your growth and enhance your coaching journey.
Tune in to learn how to recognize your own resistance to feedback and advice, and how to shift from a place of pushback to one of curiosity.
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Mar 24, 2025
EP. 233 100K MFR Business with Linda Silva
Monday Mar 24, 2025
Monday Mar 24, 2025
In this episode, Heather is thrilled to welcome back Linda Silva, owner of Aligned Myofascial Release in North Attleborough, Massachusetts. Linda returns to share her remarkable journey of achieving her very first 100k year, a milestone that seemed daunting at first but became inevitable through intentional actions and consistent effort.
Reflecting on her growth over the past five years, Linda discusses the transformation from uncertainty to confidence, and how she embraced the challenge of setting and surpassing her financial goals. If you're an aspiring entrepreneur or someone looking to elevate your business, Linda's journey serves as a powerful reminder that success is attainable with the right mindset and support.
Tune in to celebrate Linda's achievements and discover how you, too, can create a thriving myofascial release practice while enjoying the freedom to travel and live life on your own terms.
GUEST INFO —
Linda Silva, MFR Therapist | Website | Facebook | LinkedIn | MFR Directory | EP. 16 Belief Work To Get Fully Booked With Linda Silva | EP. 62 Deciding to Make More with Linda Silva | EP. 176 60k Unintentionally Vs. 100k Intentionally With Linda Silva
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Mar 17, 2025
EP. 232 Starting Strong: Luan Menda’s First 6 Weeks in Business
Monday Mar 17, 2025
Monday Mar 17, 2025
In this episode, Heather sits down with Luan Menda, owner of Intentional Connections in Fort Lauderdale, Florida, to discuss her transformative journey from employee to business owner.
Luan reveals how her past experiences and the support from Heather's coaching have empowered her to make confident decisions about her rates and business structure. She candidly discusses the importance of setting boundaries, the significance of self-care, and how she is integrating her new certification as a wellness and happiness coach into her practice.
Tune in to hear Luan's inspiring story of resilience, the joy of reclaiming her time, and her vision for the future as she works towards becoming fully booked while maintaining balance in her life.
GUEST INFO —
Luan Menda, owner of Intentional Connections in Fort Lauderdale, FL | Website
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Mar 10, 2025
Monday Mar 10, 2025
In this episode, Heather welcomes Lorien Caldwell who has been part of the coaching program for 80 days.
Lorien candidly discusses the challenges she faced before joining the program, including her skepticism about the value of coaching and the struggle to fully commit to myofascial release therapy over traditional massage. Throughout their conversation, Lorien reveals how the coaching has empowered her to embrace her role as an expert, set healthy boundaries, and confidently raise her rates from $135 to $185. She also highlights the impact of her coaching experience on her business growth, reporting nearly $8,000 in revenue in just over two months.
Press play to join Heather and Lorien for an inspiring discussion that encourages therapists to step into their power, embrace change, and thrive in their practices.
GUEST INFO —
Lorien Caldwell, owner of Myofascial Wisdom PLLC in Green Valley, Arizona | Website
LINKS AND RESOURCES —
Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Wednesday Mar 05, 2025

Wednesday Mar 05, 2025
Bonus 20. What If I am the Breadwinner, Can I still Do This?
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025

Wednesday Mar 05, 2025
Bonus 19. What If I Am Going Through A Divorce
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025