85.3K
Downloads
315
Episodes
You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Find out more at https://www.themfrcoach.com.
Episodes
4 days ago
4 days ago
In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. Plus, she candidly discusses her struggles with hustle culture and how coaching helped her implement clear systems that support her well-being and professional goals.
If you’ve been feeling stuck in the messy middle of your practice, Anna’s story will inspire you to lead with intention, raise your rates with confidence, and design a sustainable business that supports your well-being.
Key Lessons for Listeners
- How Anna went from burned out entrepreneur to a focused myofascial release practice
- The exact shifts that helped her create consistent 10K months in revenue
- Why simplifying to one myofascial release offer increased both demand and profit
- How grief and loss shaped the way she now designs her schedule and life
- What happened when she raised her rates twice and stopped undercharging
- How coaching, systems, and an honest look at her numbers changed everything
- Practical mindset shifts to move out of hustle and into sustainable profitability
What’s Next for Anna
Anna’s next chapter includes holding steady 10K months with a lighter, more intentional schedule, deepening her myofascial release skills, and continuing grief-informed care for her clients. She is committed to aligning her rates with the life she wants, building long-term stability, and creating more space for rest, family, and future teaching opportunities. | Website
If Anna’s story inspires you to build a simple, profitable myofascial release practice that supports your life outside the treatment room, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start applying these pricing, mindset, and business strategies in your own practice.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Nov 24, 2025
Monday Nov 24, 2025
In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and raised her rates with integrity.
Key Lessons for Listeners
- Align your business with your personal values and energy.
- Confidence in visibility grows with consistent action.
- Rest and structure are business tools, not luxuries.
- Knowing your numbers and setting boundaries create freedom.
- Paid services and fair pricing strengthen results for everyone.
What’s Next for Sarah
Sarah’s next chapter includes a growing waitlist, more teaching, and helping clients strengthen self-care between sessions. She continues to align her rates with her expertise and focuses on building long-term stability and fulfillment.
Website | Facebook | Instagram
If Sarah’s story inspires you to create a calm, confident, and fully booked MFR business, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar to start implementing these strategies in your own practice.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Nov 17, 2025
Monday Nov 17, 2025
In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a new level of calm, confidence, and self-trust.
Key Wins and Metrics
- 2021 Revenue: $39,870
- 2022 Revenue: $60,000
- First 6-Figure Year: 2023
- 2024 Projected Revenue: $100K+
- July 2024 Earnings: $24,000
- Personal Pay (2024 to date): $48,000 and rising
Mindset Lessons from the Journey
- Success can feel “boring” when it’s sustainable.
- Awareness shortens recovery time from setbacks.
- Calm profit beats hustle every time.
- Every MFR therapist deserves to earn more than a living wage.
What’s Next for Sara
Sara’s goal for 2025 is to maintain her $100K business with ease while increasing her personal salary to $70K–$80K. Her focus is on building long-term financial stability, expanding her savings, and continuing to lead both her life and her business from calm authority.
Website | Instagram | Facebook | EP. 35 Looking Busy vs. Being Busy with Sara Martin | Minisode 13: Sara Martin From Fire Rainbow Myofascial Release | EP. 145 The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 1 | EP. 146 The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 2 | EP. 182 Beyond 100K Series: How To Take Time Off
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Nov 10, 2025
Monday Nov 10, 2025
In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is the key to filling your schedule and helping more people. If you’ve ever struggled to describe what you do without hiding behind the method, this episode will help you step into your role as the expert and make MFR mainstream in your community.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Nov 03, 2025
Monday Nov 03, 2025
If you're feeling stuck in your myofascial release practice, this episode is a must listen.
Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving.
Throughout the conversation, Jessica emphasizes the importance of aligning business skills with therapeutic expertise, highlighting how this balance has allowed her to enjoy her work more fully and connect with clients on a deeper level. She also shares insights from her experience in the Beyond 100K Mastermind, where she learned to take control of her business operations and implement advanced selling techniques that have led to impressive financial growth.
Press play to discover the strategies that helped her thrive and how you can apply them too.
GUEST INFO —
Jessica Kaloutas, owner of North Shore Myofascial Release in Marblehead, Massachusetts | Website | Instagram
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Oct 27, 2025
Monday Oct 27, 2025
Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online.
As an SEO strategist for female service providers and female-founded small businesses, Laura helps entrepreneurs attract more clients through the power of their websites. Laura has built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if you’re ready to make your website the hardest-working member of your marketing team.
Tune in as Laura explains how to build a simple search strategy around three pillars - discoverability, visibility, and credibility. You will learn why your website is more than a brochure, how to use keywords, and what Google already assumes about you. She also covers quick wins, common mistakes, and how to turn every piece of content into a lead-generating asset. Listen now!
GUEST INFO —
Laura Jawad, SEO strategist | Website | Free SEO Simplified Keyword Workbook | EP. 185 Why You Want To Be On Top With Seo Expert Laura Jawad
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Oct 20, 2025
Monday Oct 20, 2025
In this episode, Heather welcomes Molly Cahill, a top Instagram and email marketing strategist, to discuss the nuances of building a following for an MFR practice. Molly shares her unique journey from the world of advertising to specializing in helping therapists grow their businesses through effective marketing strategies.
Throughout the conversation, Molly emphasizes the importance of creating sustainable marketing practices that resonate with ideal audiences. She offers practical advice on leveraging Instagram and email marketing to attract clients without the pressure of going viral.
Tune in to learn how to utilize keywords, hashtags, and authentic engagement to enhance your visibility and connect with potential clients in your communities.
Whether you're struggling to find your voice on social media or looking for ways to deepen your connection with your local audience, this episode is packed with actionable insights to help you grow your practice on Instagram and email without the overwhelm.
GUEST INFO —
Molly Cahill, Instagram and Email Marketing Strategist | Website | Instagram | Podcast | Check out the Holistic Marketing Hub use code MFR for $300 off
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Oct 13, 2025
Monday Oct 13, 2025
Are you an MFR therapist dreaming of launching a second offer?
Many therapists daydream about launching group sessions or selling physical products to inject excitement into their practice, however, Heather emphasizes that before branching out, it's crucial to establish a solid foundation in your primary business. She outlines three essential benchmarks that must be met before considering a second offer. Without these in place, pursuing a new venture can divert your focus from addressing the core issues that may be hindering your MFR practice's success.
Tune in to learn more.
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Oct 06, 2025
Monday Oct 06, 2025
Life is always in flux, and waiting for the perfect moment to dive into your business may lead to perpetual postponement.
In this heartfelt episode, Heather reflects on the emotional journey of navigating life transitions, such as sending a child off to college or walking through a divorce and dealing with the changes that come with it. She shares her personal experiences, including the bittersweet feelings of letting go and the importance of honoring your emotions during significant life events.
Join in for insights on navigating the complexities of change and practical advice on how to create a fulfilling experience during times of transition.
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Sep 29, 2025
Monday Sep 29, 2025
Are you letting perfectionism hold you back in your MFR practice?
In the world of myofascial release therapy, perfectionism is a common hurdle that many therapists face. It can manifest in various ways, from hesitation and endless waiting to the fear of starting something new. When therapists are caught in the web of perfectionism, they may find themselves delaying important actions, such as raising their rates or creating essential business systems. This not only hampers their own growth but also affects their clients, who may feel the lack of structure and guidance.
In our latest episode, Heather tackles the hidden traps of perfectionism and encourages therapists to reflect on where they might be waiting for perfection before taking action. Tune in to this enlightening episode and discover how to make progress, not perfection, the goal in your practice.
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.