The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Many therapists are curious about working with infants but feel intimidated by the responsibility, the training, or simply not knowing where to start.

In this episode of The Fully Booked Therapist Podcast, I sit down with craniosacral therapist Lori Hendrickson, who has spent more than two decades specializing in infant care and teaching healthcare professionals how to confidently work with babies and families.

We discuss why conditions like plagiocephaly, torticollis, reflux, and feeding challenges have become increasingly common, what role movement plays in infant development, and how simple bodywork approaches can help babies become more comfortable in their bodies.

Lori also shares her philosophy of treating the mother and infant as a dyad, why infant bodywork doesn't need to be intimidating, and how therapists can confidently expand their practices to include babies and families.

If you've ever considered adding infants to your practice but felt uncertain about taking that step, this conversation offers practical insights and encouragement from someone who has dedicated her career to helping both babies and the professionals who care for them.

ABOUT LORI

Lori has practiced Craniosacral Therapy (CST) since 2001, supporting infants and families while training healthcare professionals across the U.S., Canada, and internationally.

She specializes in helping infants with feeding difficulties, oral ties, reflux, torticollis, plagiocephaly, digestive issues, and body tension. Her parent-centered approach includes teaching gentle fascia release techniques families can use at home.

Lori collaborates with IBCLCs, midwives, therapists, chiropractors, and oral release providers worldwide. Her work is focused on individualized, collaborative care that supports better feeding, sleeping, breathing, and long-term outcomes for infants.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Most therapists think doing the heavy lifting means working longer hours, seeing more clients, or constantly adding new certifications. In this episode of The Fully Booked Therapist Podcast, I explain why that definition misses the mark.

The fully booked therapist does the heavy lifting, but not in the way most people think. The real work happens in the business behaviors surrounding treatment: understanding the client's real problem, creating a clear treatment plan, improving the client experience, making confident recommendations, and refining systems through repetition.

I share examples from my own hands-on therapy practice and explain why most therapists focus on improving their clinical skills while avoiding the business behaviors that actually create a consistently full schedule.

If you've been busy working in your practice but aren't seeing the growth you want, this episode will help you identify where the real work needs to happen and how small improvements can create significant results over time.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What happens when a respected manual therapist begins questioning the very narratives that shaped his career?

In this episode of The Fully Booked Therapist Podcast, Heather sits down with Walt Fritz to discuss his evolution from traditional myofascial release training into a more patient-centered approach to manual therapy.

After decades as a physical therapist and educator, Walt began noticing that therapists across completely different modalities were often using similar hands-on techniques while explaining outcomes in entirely different ways. That realization pushed him to rethink ideas around fascia, therapeutic outcomes, clinician authority, and patient care.

Together, Heather and Walt explore:

• why therapeutic relationship matters in bodywork
• how shared decision making changes patient outcomes
• the limits of fascia-only explanations
• why soft skills influence clinical success
• how therapists can grow beyond rigid modality identities
• the role of nervous system regulation in manual therapy

This conversation is especially relevant for:

• myofascial release therapists
• massage therapists
• manual therapists
• bodyworkers
• physical therapists
• clinicians exploring evidence-based care

If you’ve ever questioned the stories behind the techniques you use, this episode offers a thoughtful discussion about curiosity, collaboration, and building a better model of care.

Guest Contact

Connect with Walt Fritz, PT 

Website: https://www.waltfritz.com/ 

Book: Manual Therapy for Voice and Swallowing - A Person-Centered Approach

The full-text papers are available to read on this page (use password FoundationsSeminars to access). The papers are marked with #. https://www.waltfritz.com/papers-cited-newsletter

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

When I decided to leave my hands-on therapy practice and become a coach, I was nowhere near ready. I didn't have all the credentials, all the answers, or a proven roadmap. What I did have was a willingness to start, and that decision changed everything.

In this episode of The Fully Booked Therapist Podcast, I'm diving into Standard #2 of a fully booked therapist: being willing to fail. I share my own experience of building a coaching business before I felt ready and explain why waiting for confidence, certainty, or perfect conditions often keeps therapists stuck.

We'll talk about what waiting to be ready really looks like, how confidence is created through action, and why failure is one of the most valuable teachers in business. I also explore the connection between failure, honesty, and vulnerability, and why all three are essential for building a thriving practice.

If you've been waiting for the right time to raise your rates, make an offer, market your services, or take the next step in your business, this episode will help you see why willingness matters more than readiness.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The Fully Booked Therapist Podcast, Heather Hammel explores the first and most important standard of a fully booked therapist: honesty and vulnerability. Heather shares personal experiences with investing in coaching and explains why growth begins when therapists are willing to acknowledge what is actually happening in their businesses and clinical work.

She discusses common ways therapists avoid vulnerability, including sharing only successes, performing confidence, and investing in support without fully engaging in the process. Heather also explains how honesty impacts self-coaching, business evaluation, decision-making, and client care.

Whether you're building your practice, working through challenges, or trying to become a more effective therapist, this episode demonstrates why honesty and vulnerability are the foundation that makes every other standard possible.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What separates therapists who consistently build profitable, sustainable practices from those who stay stuck in cycles of inconsistency?

In this episode, Heather introduces the 12 Core Standards of the Fully Booked Therapist. These standards are not rules or checklists. They are the behaviors, beliefs, and business practices Heather has observed repeatedly among therapists who build thriving practices while maintaining a life outside of work.

You'll learn why standards matter more than tactics, how identity influences business growth, and the specific habits that support consistent bookings, stronger boundaries, better decision-making, and long-term sustainability.

In This Episode:

• Why standards function as a compass rather than a report card
  • The connection between identity and business growth
  • The four identity standards of a fully booked therapist
  • How fully booked therapists approach coaching, learning, and client care
  • The business systems that support sustainable income
  • Why knowing your numbers matters
  • The role policies play in protecting your time and energy
  • How prioritizing your life supports a stronger practice

Mentioned:

Join Heather on June 10th for her free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now at www.heatherhammell.com/profit.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode of The Fully Booked Therapist Podcast, I’m talking about why the results you’re experiencing in your business today are often connected to the thoughts you were repeatedly practicing three months ago.

I share the mindset shift that led me to expand beyond being known only as “the MFR coach” and how that decision reshaped my business, branding, and future programs. I also break down the thought model I learned through The Life Coach School and explain how thoughts create emotions, actions, and ultimately the results we experience in business and life.

Throughout the episode, I discuss:

• Why repeated thoughts eventually become beliefs
• How mindset patterns influence business growth
• Why difficult life circumstances do not prevent meaningful progress
• The difference between reacting to emotions and intentionally creating results
• How awareness changes the way therapists experience business and personal life
• Questions to ask yourself about the last three months and the next three months

This episode is for hands-on therapists who feel stuck in uncertainty, hesitation, or inconsistent business growth and want to better understand the connection between mindset and results.

 

Are you trading too much of your life for your practice?

Join me on June 10th for my free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now atwww.heatherhammell.com/profit.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

In this episode, I talk with Brian Tuckey about what Fascial Counterstrain actually is and why understanding the mechanism behind your work changes how you treat.

Brian shares how he went from being trained in traditional counterstrain to expanding the method into a system that maps over 1,000 treatment points to specific anatomical structures. We talk about why early counterstrain worked without a clear explanation, and how his work focused on identifying what those tender points actually represent in the body.

We also break down the role of trapped inflammation, how impaired lymphatic drainage contributes to chronic dysfunction, and why many symptoms persist even after traditional treatment approaches. Brian explains how this model connects fascia, the nervous system, and circulation, and what changes when you start addressing the underlying cause instead of just the symptoms.

This episode focuses on how to think differently about assessment, expand what you can treat, and apply a more structured approach to manual therapy.

What you’ll learn:

• What Fascial Counterstrain is and how it differs from traditional counterstrain
• What tender points are actually indicating in the body
• How trapped inflammation contributes to pain and dysfunction
• Why lymphatic drainage plays a role in chronic symptoms
• How this approach expands what manual therapists can treat

Guest Contact

Connect with Brian Tuckey, PT
Website: https://tuckeypt.com/

Training & Courses: https://jicounterstrain.com
Learn More: https://counterstrain.com

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

What does it actually look like to go from overwhelmed and unsure… to fully booked with a waitlist?

In this episode, I sit down with Lauren Moyer to break down exactly how she built a fully booked, six-figure myofascial release practice in just a few years.

We talk about the real timeline, the decisions that mattered, and the systems that now keep her booked months in advance without burning out.

This is not a highlight reel.

It’s a clear look at what it takes to build a sustainable, fully booked practice from the ground up.

In this episode, we cover:

• What it actually takes to become a fully booked therapist
• How Lauren transitioned into her own practice
• The systems that keep her booked months in advance
• Why she didn’t stop accepting new clients when fully booked
• How raising her rates impacted demand
• What a six-figure, low-volume schedule really looks like
• How she manages income, taxes, and paying herself

Resources mentioned:

Explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar.

Guest Contact Information

Connect with Lauren Moyer — Owner and MFR practitioner at Vibrant Life in Wyncote, PA | Website

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Taxes are one of the most stressful parts of running a therapy practice, and for many business owners, it’s not because they’re doing something wrong. It’s because no one ever taught them how this actually works.

In this episode, I’m joined by Haley Literal to break down the most common tax mistakes therapists make and how to avoid them before they cost you thousands.

We talk about what to do before you even see your first client, when it makes sense to change your tax strategy, and how to manage taxes when your income isn’t consistent.

This is a practical, grounded conversation designed to help you feel more in control of your numbers and less reactive when tax season comes around.

In this episode, we cover:

• The first tax steps to take when starting your practice
• The most common mistakes that lead to overpaying taxes
• When to stop using DIY tax software
• When an S Corp actually makes sense
• How much to set aside for taxes
• What changes when your business grows
• Deductions most therapists are missing
• How to track your finances without overcomplicating it

Resources mentioned:

• Self Employed Taxes Explained (free guide)
• Book an Call for Tax planning and strategy support

Guest Contact Information

Connect with Hallee Literal — Tax Professional Incite Tax | Website

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.