The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

If You’re Coming to Cervical Thoracic, Come Have Lunch With Me

If you are attending Cervical Thoracic in the Sedona area, or if you live nearby, I am hosting a free lunch and book signing and you are invited.

This is a casual, in person gathering for current students, past students, podcast listeners, and any Myofascial Release therapist who wants to connect in real conversation about business growth, client commitment, and building a fully booked practice.

No presentation.
No hands on training.
No pressure.

Just lunch, connection, and meaningful conversation.

Event Details:

Saturday, February 21
12:30 to 2:30 pm
Camp Verde Room
Cliff Castle Casino Resort
Verde Valley, Arizona

I will have signed copies of my books available, and you are welcome to bring a friend.

Whether you are fully booked, just getting started, or somewhere in between, you are welcome at the table.

If you know another therapist who will be in the area, forward this episode to them and invite them to join us.

If you'd like to RSVP please email: clientcare@themfrcoach.com

Learn more about working with Heather Hammell, The MFR Coach®:
www.themfrcoach.com/foundation

Upcoming Webinar:
The Real Reason MFR Clients Don’t Commit After the First Session
Register at: www.themfrcoach.com/reason

EP. 278 The Making of Feel and Heal. Gabrielle Provost on Healing Chronic Pain and Empowering Clients With MFR Self Treatment

In this episode of The MFR Coach Podcast, I talked with MFR therapist and author Gabrielle Provost about myofascial release self treatment and how her new illustrated guide helps clients build empowered self care at home. 

We explore how self treatment supported her recovery from years of chronic pain, why awareness is essential to this work, and how her new book helps readers build a clear, accessible home practice.

What You’ll Learn:

• How Gabrielle used MFR self treatment to support her recovery
• Why awareness shapes the effectiveness of MFR
• How her illustrated guide supports beginners and experienced clients
• Why she created custom therapy balls for the book
• Her vision for increasing access to MFR
  
  

Additional Topics:

• How she stayed committed while creating the guide
• How filmmaking influenced her teaching style
• How she approached shipping and logistics
• How therapists can offer the book to clients
  
  

Purchase the Book at https://feelandheal.com/. Use code MFRCOACH20 for 20% savings.

Connect with Gabrielle Provost, owner of L’autre voie MFR in Montreal, Qc and Author | Website

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 277 How Gwen Bernardo Transitioned from Equine Therapy to a Fully Booked Human MFR Practice

In this episode of The MFR Coach Podcast, Heather talks with MFR therapist Gwen Bernardo about how she transitioned from equine therapy to a fully booked MFR practice for humans using clear decisions, simple systems, and a strong belief in the value of myofascial release.

What You Will Learn

• How Gwen shifted from equine work to serving human clients with myofascial release
  
• The key steps she took to build a fully booked MFR practice in a new niche
  
• How she talked about her transition with past clients and her local community
  
• Why choosing a clear identity as an MFR therapist helped her attract the right clients
  
• How she set up her schedule, pricing, and policies to support steady growth
• The mindset shifts that helped her trust her skills and show up as the expert

Listen now to learn how you can honor your past experience, choose a clear direction, and grow an MFR business that supports you for the long term.

 

Guest Info —

Gwen Bernardo is a Certified Equine Sports Massage and Myofascial Release therapist | Website

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 276 Should You Work for Another MFR Therapist? Red Flags and Questions to Ask Before You Say Yes

If you’re a new Myofascial Release (MFR) therapist, getting offered a job in someone else’s practice can feel like a dream come true. But before you say yes, it’s important to pause and make sure that dream job won’t turn into a nightmare.

In this episode of The MFR Coach® Podcast, Heather Hammell walks you through the red flags to look for before signing a contract to work for another therapist or clinic. From understanding your pay and training agreements to evaluating non-compete clauses and workplace culture, Heather helps you protect your rights, your energy, and your future business goals.

You’ll learn what questions to ask about wages, onboarding, and required training, how to spot scarcity-based business practices, and why your long-term freedom matters more than short-term excitement. Whether you’re fresh out of training or considering a part-time position, this episode will help you make a confident, informed choice that aligns with your values and financial goals.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 275 From Excited to Sustainable: Lorien Caldwell on the Middle Part of Business

In this conversation, Heather sits down with Foundations student Lorien Caldwell of Myofascial Wisdom (Green Valley, AZ) to unpack the messy middle of building an MFR practice—where consistency, systems, and simple selling beat excitement and hustle. Lorien shares how she moved from adrenaline-fueled starts to a calmer, repeatable business: selling packages to every appropriate client, structuring bank accounts so taxes and seminars are funded in cash, and adjusting her schedule to match real-life priorities (hello, working-mom flexibility). She’s now booking into next year and navigating growth with more self-trust and personal power.

 

GUEST INFO —

Lorien Caldwell, owner of Myofascial Wisdom PLLC in Green Valley, Arizona | Website | EP. 231 How Lorien Overcame "Do it myself" Mentality To Grow Her MFR Business

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 274 Move or Stay? How to Decide Before Signing a New Office Lease

Should You Move or Stay? How to Decide Before Signing a New Office Lease

Before you sign a new lease or move into a bigger space, pause. Moving your Myofascial Release (MFR) business can feel like growth, but if it isn’t grounded in facts and data, it might actually reduce your profit and increase your stress.

In this episode of The MFR Coach® Podcast, Heather Hammell shares how to evaluate whether moving, expanding, or downsizing your office is the right financial and leadership decision for your business.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 273 Going All In at 56: How Aimee Rebuilt Her Life, Quit the Grind, and Started Booking 10K Months With MFR

At 56 years old, Aimee Slater decided she was done working 16 to 20 hour days in a business she had outgrown. She sold her bar and restaurant, left a long-term relationship, converted her entire client base from massage to Myofascial Release, and went all in on building the practice she actually wanted.

In this episode of The MFR Coach Podcast, Aimee shares how she went from 2–4K months to consistent 10K+ months in under a year, without adding more hours. We talk about how she raised her rates, stopped people pleasing, created boundaries around her schedule, and started treating herself like the most valuable asset in her business.

If you’re ready to stop overworking and start creating sustainable income with calm and confidence, this episode will show you what’s possible.

If you’re ready to fill your schedule with clients who want the work you actually do, register for Heather’s free live training, How to Sell MFR to Anyone in Any Situation, at http://www.themfrcoach.com/webinar.

 

Connect with Aimee Slater, owner of Myofascial Wellness in Port Clinton, OH | Phone: (419) 341-2912 | https://www.vagaro.com/aimeeslaterlmt

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

 

EP. 272 From $75 Sessions to Fully Booked at $185- Emily Chiado’s Foundations Journey

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, raise her rate with facts and data, and sell MFR with a clear offer and a neutral mindset.

You will hear how Emily became fully booked at $185, why simple daily thought work and gratitude shifted her results, and how community support helped her get visible in Peru, Illinois. She explains the practical steps that moved her from “I hope this works” to selling multiple packages a day and contributing equally at home without more hustle.

Resources and Links

• Emily’s site: http://sol-inspired.net
• Join Foundations to get fully booked: http://themfrcoach.com/foundation
• Free training: How to Sell MFR to Anyone in Any Situation
  Register here: http://themfrcoach.com/webinar

Foundations is the coaching, community, and structure that helps MFR therapists get fully booked without chaos. If you are ready to raise your rate, sell with confidence, and build calm profit, join The MFR Coach® Foundations program today: http://themfrcoach.com/foundation . Want to see how we teach selling first? Save your seat for the next live webinar: http://themfrcoach.com/webinar

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Remembering John F. Barnes and the Responsibility We Carry Forward

I am collecting 2–3 minute audio recordings of your favorite memory with John, or a “Johnism” that stayed with you.

These recordings will be edited together into a single podcast episode dedicated to John, so his impact can be remembered, honored, and shared in the voices of the people he influenced most.

This is open to any therapist who wishes to participate, regardless of how long you knew John, or how closely you worked with him. There is no right story. If something meaningful comes to mind, it belongs here.

The deadline to upload your audio recording to the Google Drive folder is January 3rd. Please record and upload it as soon as you can, so it does not get lost in the busyness of the next few days.

Thank you for helping create something that reflects the depth, humanity, and legacy of John’s work.

Here are the very specific instructions on how to create the audio clip and get it turned in:

Step 1. Record an audio only Zoom file

• Open Zoom on your computer.

• Click New Meeting.

• Once the meeting opens, turn your camera off.

• Click Mute, then immediately Unmute so Zoom is ready to record your voice.

• At the bottom of the Zoom window, click Record.

• If prompted, choose Record on this computer.

• Share your memory. Aim for 2–3 minutes.

• When finished, click Stop Recording.

• End the meeting.

Zoom will automatically save the recording to your computer. This may take a minute. Please wait until Zoom finishes processing.

 

Step 2. Find your Zoom audio file

After Zoom finishes processing, a folder will open automatically.

Inside that folder you will see:

• One video file

• One audio file (this usually ends in .m4a)

You only need the audio file.

If the folder does not open automatically:

• Open Documents

• Open the Zoom folder

• Open the most recent meeting folder

• Look for the .m4a file

 

Step 3. Rename your audio file

Before uploading, please rename the file using this format:

YourName_JohnBarnesMemory

Example:
HeatherH_JohnBarnesMemory.m4a

This helps us keep everything organized.

 

Step 4. Upload your audio file to Google Drive

• Click the Google Drive link provided in the post below.

• Once the folder opens, click New or Upload.

• Choose File upload.

• Select your renamed .m4a audio file.

• Wait until the upload finishes.

That is it. No additional sharing steps are needed.

 

A few important notes

• Please record in a quiet space if possible.

• Speak naturally. This does not need to be polished or perfect.

• Audio only please. Do not upload video files.

• If you make a mistake, you can re-record before you upload the file.

Don't over think it or over complicate it!

Thank you for sharing your memory and honoring John in this way.

Google Folder is here:
https://drive.google.com/drive/folders/11epsUoiqKS70MsYq7IzaBd6gPtGV2ANF?usp=sharing

EP. 271 From Busy Brain to CEO Energy in an MFR Practice With Cassandra Sohn

In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable.

Key Takeaways

• Biggest week to date. Three packages sold for $4,125 in one week.
• Policies lowered no shows and late cancels. First visit prepay and clear 24 hour cancellation language.
• Clarity creates retention. Start sessions with goals, end with a plan and rebook.
• Packages equal better outcomes. Plans are framed around goals and reassessed at visit four.
• Mindset shifted from “I am just a small business” to “I am the expert.”
• Pricing increased from 165 to 225 with room to adjust again based on capacity and goals.

What’s Next for Cassandra

Cassandra’s next chapter includes leading her MFR practice with clear CEO energy instead of a busy brain, protecting a schedule that supports her focus, and making decisions from intention instead of urgency. She plans to keep refining her systems, trusting her expertise, and creating content that speaks directly to the clients who are ready for deep myofascial release work and long term change. 

Website

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.