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Most business advice was not built for someone who works with their hands, sees clients one at a time, and carries the weight of other people's healing for a living. The Fully Booked Therapist with Heather Hammell is. Each week Heather teaches the real business skills that hands-on therapy training never covers, and brings in clinical leaders from across every modality alongside top earning practitioners who have built fully booked practices without overworking, without underselling, and without becoming someone different to do it. You already have the clinical skills. This show gives you everything else.
For massage therapists, physical therapists, occupational therapists, speech and language practitioners, myofascial release practitioners, and hands-on therapists who are ready to build on purpose and with purpose. Get fully booked. Get paid using real facts and data. Build a practice that funds a full life inside and outside the treatment room.
Real conversations. Real results. Your real life.
Find out more at https://www.heatherhammell.com.
Episodes
Monday Sep 29, 2025
Monday Sep 29, 2025
Are you letting perfectionism hold you back in your MFR practice?
In the world of myofascial release therapy, perfectionism is a common hurdle that many therapists face. It can manifest in various ways, from hesitation and endless waiting to the fear of starting something new. When therapists are caught in the web of perfectionism, they may find themselves delaying important actions, such as raising their rates or creating essential business systems. This not only hampers their own growth but also affects their clients, who may feel the lack of structure and guidance.
In our latest episode, Heather tackles the hidden traps of perfectionism and encourages therapists to reflect on where they might be waiting for perfection before taking action. Tune in to this enlightening episode and discover how to make progress, not perfection, the goal in your practice.
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Sep 22, 2025
Monday Sep 22, 2025
Are you struggling with the belief that you might be a burden to your clients?
Here is a classic example of how limiting beliefs can keep you from taking action.
A client is on your table, and you know that a single session won't cut it. You have a plan for six sessions to help them restore their shoulder and improve their sleep. But instead of confidently presenting this plan, you hesitate, fearing that you might pressure them or be seen as a burden. As a result, you only rebook them for one session, leaving both you and the client unfulfilled. Don't let the belief that you're a burden hold you back.
Join Heather in this week's episode as she explores how this mindset can affect your sales and client results, and learn how to present your packages effectively, run enticing specials, and ultimately help more clients.
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Sep 15, 2025
Monday Sep 15, 2025
Ever felt super confident when starting something new, only to hit a wall? That’s the Dunning Kruger Effect! Understanding this psychological phenomenon can provide clarity on why you might feel confused or frustrated while running your MFR business and selling your services.
Tune in as Heather breaks down the four stages of the Dunning Kruger curve: the Peak of Mount Stupid, the Valley of Despair, the Slope of Enlightenment, and the Plateau of Sustainability. She explains how new MFR therapists often feel overconfident at first, only to face a reality check as they realize the complexities of their practice. With the right support and skills, you can navigate through these stages, ultimately reaching a place of mastery where confidence aligns with competence.
LINKS AND RESOURCES —
📅 Are you a therapist looking to stabilize your income and create a more predictable business? Join our FREE live webinar, "How to Build Predictable Profit in Unpredictable Times," on November 2nd or 5th! Reserve your spot today!
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Sep 08, 2025
Monday Sep 08, 2025
Are you treating your clients like friends? In this episode, Heather challenges this common misconception that many therapists fall into.
While it's natural to develop rapport with clients, Heather argues that this mindset can hinder your business growth and success. She emphasizes the importance of maintaining professional boundaries to ensure that your practice thrives.
Tune in to learn how to set boundaries, raise your rates, and create a business that truly supports you and your goals.
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Sep 01, 2025
Monday Sep 01, 2025
Starting your Myofascial Release (MFR) practice can feel daunting, especially when contemplating the right moment to launch. Fear often holds therapists back from setting a start date. What if I’m not ready? What if no one books?
In this episode, Heather reassures you that readiness comes from taking action. You’ll learn and grow more in the first few months of seeing clients than in years of waiting.
Join in as Heather shares insights on the importance of setting a start date and practical tips on backwards planning and creating booking incentives.
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Aug 25, 2025
Monday Aug 25, 2025
In this episode, Heather shares the four key numbers every MFR therapist must know to break free from hustle mode, prevent burnout, and build a business that supports your life year-round.
Through a real coaching conversation, Heather reveals how focusing on these numbers can break the cycle of under-earning, without relying on referrals or collaborations. She explains why guessing or “hoping it works out” isn’t a strategy, and how grounding your business decisions in facts and data will set you up for long-term success.
If you’re ready to stop guessing and start building your MFR practice on solid facts and data, this is the episode where you’ll discover the hidden numbers that unlock your business’s earning potential.
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Aug 18, 2025
Monday Aug 18, 2025
Join Heather for an inspiring episode featuring Julie McCammon, a myofascial release therapist and author.
Julie shares her inspiring journey from struggling with chronic health issues to becoming a passionate advocate for healing through myofascial release and body-mind coaching. And she discusses her first book, "Finding Mystery Within," which chronicles her 35-year career in healing and her quest to rediscover self-worth lost in childhood. She also shares insight from her second book, "Quiet Mind, Quiet Body," which merges pain neuroscience with the psychospiritual understanding of the Three Principles. Throughout this conversation Julie reveals how her personal experiences with pain shaped her writing and her desire to help others navigate their own healing journeys.
If you're a therapist interested in the intersection of mind and body, this episode is packed with valuable insights and inspiration.
GUEST INFO —
Julie McCammon, Physiotherapist, expert-level practitioner of the John F. Barnes approach to Myofascial Release (MFR), Bodymind Coach and owner of The Garden Room in Northern Ireland | Website
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Monday Aug 11, 2025
Monday Aug 11, 2025
In this episode, Heather sits down with Stephanie Wilson, the owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado. Join the conversation as Stephanie shares her inspiring journey from being a burnt-out physical therapist to becoming a thriving MFR practitioner. She opens up about her motivations for joining the Foundations Coaching Program, the challenges she faced, and the incredible wins she has experienced since March 2025.
Stephanie also reveals how raising her rates from $95 to $167 has transformed her practice, allowing her to quit her part-time job and focus on her passion for helping clients without constraints. Through her story, you will gain insights into the realities of building a successful MFR business and the mindset shifts necessary to thrive.
GUEST INFO —
Stephanie Wilson, licensed Physical Therapist Assistant and Massage Therapist and owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado | Website
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
📚Check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.
Friday Aug 08, 2025
Friday Aug 08, 2025