

88.6K
Downloads
331
Episodes
You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR).
Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years.
Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could.
Let’s ditch starving healer syndrome and change our industry forever.
Find out more at https://www.themfrcoach.com.
You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR).
Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years.
Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could.
Let’s ditch starving healer syndrome and change our industry forever.
Find out more at https://www.themfrcoach.com.
Episodes

Monday May 24, 2021
EP. 12 Circumstance Resilience
Monday May 24, 2021
Monday May 24, 2021
How do you make sure you can succeed in your business and handle any unexpected problems that come from the challenges that you may face? The key is resilience. Resilience is adaptation in the face of adversity, trauma, tragedy, threats, or stress. We all face trauma, adversity, and other stresses. Life is not perfect all the time but you can still be productive and effective in those imperfect, messy moments. With the right tools and supports in place, you will not only make it through the challenges of life. You will also emerge as a more confident and courageous person. Listen in to learn how to adapt to life-changing situations, and emerging even stronger than before.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
Workbook The MFR Coach’s Guide Money Belief
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday May 17, 2021
Monday May 17, 2021
Starting and growing a business is a huge undertaking. And transitioning your business offering from one therapy to another is equally as challenging but it can be done with ease. My guest today is Rachel Pecora, she was a massage therapist who transitioned her practice to MFR only and within 12 weeks successfully doubled her rate and is fully booked. She decided to prioritize her dream of being an MFR therapist, seek clarity around the best strategies to make that dream a reality and the results speak for themselves. Press play to hear Rachel’s journey and learn exactly how you too can prioritize the growth of your business and establish a stable financial future.
If you find that you are struggling in your practice and need help with momentum and growth, please contact me for support at www.themfrcoach.com. I’d love to help!
GUEST INFO —
Rachel Pecora, MFR Therapist and owner of Northeast Ohio Myofascial Release
Website:https://www.neomyofascialrelease.com/
Facebook: https://www.facebook.com/NortheastOhioMyofascialRelease
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday May 10, 2021
EP. 10 Are You Crowdsourcing Your Decisions?
Monday May 10, 2021
Monday May 10, 2021
Crowdsourcing is outsourcing your problem solving to a network of friends, acquaintances, and even strangers via social media. While this is great for community building and getting to know your audience better or to even help you get unstuck with certain decisions. This is not something that you should do very often in business. Crowdsourcing your business decisions means that you are asking the opinion of people who don’t know your business or your clients and who have different misconceptions and perspectives than you do. You're essentially giving your power away. Listen in to learn some reasons why we crowdsource and what you should do instead.
I hope this episode encourages you to continue to build your therapy practice. If you are feeling overwhelmed with this process and need some support. I am happy to help you gain clarity. Please connect with me at www.themfrcoach.com.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
Workbook The MFR Coach’s Guide Money Belief
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday May 03, 2021
EP. 09 The Journey From Neuro PT to MFR Therapist with Gina Malloy
Monday May 03, 2021
Monday May 03, 2021
In this episode, I am joined by my coaching client, Gina Malloy. Gina was a Neuro PT with over 42 years of experience who has now transitioned to and is embracing her identity as a Myofascial Release Therapist. She has been working towards becoming fully booked and is loving every minute of helping her clients experience life without pain.
After being introduced to MFR in 1995, she decided to revisit the therapy and has found her purpose. Listen in as she shares her journey from opening her practice with zero clients to completely transforming her mindset, and identity. She now has a clear vision of herself as both MFR therapist and business owner.
I hope this episode encourages you to continue to build your therapy practice. If you are feeling overwhelmed with this process and need some support. I am happy to help you gain clarity. Please connect with me at www.themfrcoach.com.
GUEST INFO —
Gina Malloy, MFR Therapist and owner of MFRx Myofascial Release
Facebook:https://www.facebook.com/gina.best.12
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Apr 26, 2021
EP. 08 Thought Work with Launch Strategist TaVona Denise
Monday Apr 26, 2021
Monday Apr 26, 2021
In this episode, I am joined by a very special guest TaVona Denise. TaVona Denise is setting a new standard for how coaches book out their one-on-one services and fill their group programs so they can actually make money doing what they love. After having multiple 5 to 6 figure launches that left her exhausted and overwhelmed, she created the Launch Optimization Method to help fellow coaches crush their launch goals without burning out. TaVona is the founder of the Launch Lounge for Coaches, the author of Unstoppable Success: How to Finally Create the Body, Business and Lifestyle You Want, and the voice behind the podcast, Breaking Protocol. She is also my very first coach. We connected during a time when I was preparing for a period of pause in my business and with her guidance and support my entire business model evolved. That period of pause turned into a period of adventure and thriving. Today we will talk about thought work and how it impacts your business. By simply being aware of your thought, and then choosing to change your thought, you can change your result. Press play to learn more.
GUEST INFO —
TaVona Denise, Launch Strategist for Coaches
Website: www.TaVonaDenise.com
LinkedIn: https://www.linkedin.com/in/tavonadenise/
Instagram: https://www.instagram.com/tavonadenise/
Facebook:https://www.facebook.com/tavonadenise
Twitter: https://twitter.com/tavonadenise
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Apr 19, 2021
EP. 07 How to Set or Raise Rates With Less Drama
Monday Apr 19, 2021
Monday Apr 19, 2021
When we are setting our rate we are often thinking about what our clients are going to think and what other therapists are going to think. We also become concerned with pricing ourselves too high, and we may even turn off potential clients by pricing our work too low, and we may miss out on well-deserved income. There is quite a bit to consider but it does not have to be an overwhelming process. I want you to know that what matters most is what you think about your rate. Get paid for the outcome of MFR. As an MFR Therapist, you’ve got the ability to set your rates. The trick is making sure that you’re thinking about everything that’s included in that price and communicating that information. In today’s episode, I share exactly what you should consider when setting your rate to ensure that you earn the income you want without the drama. As a bonus, I am giving you access to the MFR Coach’s Guide Money Belief Workbook. This tool will help you see how you think about money and change your money story for good.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
Workbook The MFR Coach’s Guide Money Belief
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Apr 12, 2021
EP. 06 How to Handle The Healing Crisis Without Making it a Crisis
Monday Apr 12, 2021
Monday Apr 12, 2021
A healing crisis is a temporary worsening of symptoms after receiving or beginning MFR treatment. In a healing crisis, symptoms briefly worsen before beginning to improve. As a result, a client may want to end the treatment prematurely. This is why it is important for you to help your client become aware of and prepared for the symptoms of a healing crisis, should they occur. As an MFR therapist, it’s your goal to help as many people as possible with pain management, it’s not to convince people into treatment, it’s to fully help them and you can do this by educating them on what’s possible with MFR. And so today I want to discuss several ways that you can manage your patient’s expectations with MFR therapy and prepare them for the possible healing crisis.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Apr 05, 2021
EP. 05 Less is More. Having a Simple Offer And a Reduced Schedule
Monday Apr 05, 2021
Monday Apr 05, 2021
First I want you to recognize that as an MFR therapist, you have way more control over your schedule than you are giving yourself credit for. The goal is to set the schedule that works best for you and your family. I know what you are thinking, “ what about my patients”? Yes, we do need a schedule that works for the patients we want to see, but honestly, if the schedule doesn’t work for us we aren’t going to be doing good work in supporting our patients. So today, I want to share with you some tips on how to schedule your time with patients in order to feel most present with them while also leaving yourself with some energy to be present in your life away from the office.
I hope this episode clarifies how to best set the schedule for your therapy practice. If you are feeling overwhelmed with this process and need some support. I am happy to help you master your schedule. Please connect with me at www.themfrcoach.com.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
FOLLOW ME —
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Mar 29, 2021
EP. 04 What is Your Belief Level
Monday Mar 29, 2021
Monday Mar 29, 2021
To have a thriving and profitable business, we must fully believe in ourselves and our abilities. Belief in ourselves is a critical step on the path to success. After all, if we don’t have a huge amount of belief in ourselves, then there is no way we can expect anyone else to believe in us. You may be asking how to do this. Listen in as I share with you daily habits that can consistently help you increase your belief in yourself and strengthen your confidence in your own abilities to serve your clients exceptionally well, grow your business and increase your profits.
If you find that you are struggling in your practice and need help with identifying your belief level, please contact me for support at www.themfrcoach.com. I’d love to help!
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Mar 22, 2021
EP. 03 Shifting Your Money Story For Business Success
Monday Mar 22, 2021
Monday Mar 22, 2021
Are your beliefs about money holding you back? Our mindset around money is one of the most important factors in determining the success of our business. I’ve come to realize that the problem is not around the numbers themselves, but our beliefs about and attitudes towards those numbers. Once we get clear on our beliefs about money, we remove the drama that comes with setting and/or raising our rates. In this episode, I will share with you a strategy to get clear on your money goals, a simple formula to set your rate, and how to identify your money blocks and move past it. As a bonus, I am giving you access to the MFR Coach’s Guide Money Belief Workbook. This tool will help you see how you think about money and change your money story for good.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
Workbook The MFR Coach’s Guide Money Belief
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.