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Episodes
You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Find out more at https://www.themfrcoach.com.
Episodes

Friday Aug 08, 2025

Friday Aug 08, 2025

Friday Aug 08, 2025

Friday Aug 08, 2025

Friday Aug 08, 2025
The MFR Selling Slip-Ups Series: Ep 3: Leave-It-Up-to-Them Lena
Friday Aug 08, 2025
Friday Aug 08, 2025

Friday Aug 08, 2025

Friday Aug 08, 2025

Monday Aug 04, 2025
EP. 252 What Visibility Really Means (And Why You Need It)
Monday Aug 04, 2025
Monday Aug 04, 2025
Are you relying too much on word-of-mouth for your business growth? This week, Heather discusses why relying on word-of-mouth isn't enough!
Join in as Heather explores the crucial difference between relying on word-of-mouth and embracing visibility for your Myofascial Release (MFR) business. After a two-year hiatus from seminars, Heather shares her recent experience at the Cervical Thoracic seminar in St. Paul, Minnesota. She shares valuable insights on how being visible can accelerate your growth, help you connect with clients and some practical tips to overcome your fears and step into the spotlight.
NEW WEBINAR ALERT —
Join Heather on August 5th at 2 PM Central for a live training session, "Sell MFR to Anyone in Any Situation." Learn how to effectively communicate your services and gain clients. Plus, unlock a bonus coaching call! Register now.
And check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Jul 28, 2025
EP. 251 You're Doing Too Much on the First Visit
Monday Jul 28, 2025
Monday Jul 28, 2025
As therapists, we often feel the pressure to impress our clients with all the knowledge and skills we possess right from the start. However, this approach can lead to information overload and may even discourage clients from returning.
In this episode, Heather emphasizes the importance of a streamlined sales process that allows clients to feel comfortable and engaged without the pressure of cramming too much information into one session. She also shares practical steps to enhance your client interactions, starting with understanding their specific problems and creating a meaningful experience that leads to better results.
Tune in to learn how to streamline your sales process and focus on what matters most.
NEW WEBINAR ALERT —
Join Heather on August 5th at 2 PM Central for a live training session, "Sell MFR to Anyone in Any Situation." Learn how to effectively communicate your services and gain clients. Plus, unlock a bonus coaching call! Register now.
And check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
🛠️Free Tool to help you streamline your sales process
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Monday Jul 21, 2025
EP. 250 Let Your Clients Be Clients
Monday Jul 21, 2025
Monday Jul 21, 2025
This week, Heather is diving into the radical idea of letting clients be clients because when you drop the expectation that people need to earn your effort by behaving in a certain way, you become a safer, more effective provider.
If you’re a therapist looking to improve your client interactions and create a more welcoming atmosphere, this episode is a must-listen. Tune in now to discover how letting clients be clients can lead to increased sales, referrals, and a more fulfilling practice overall.
NEW WEBINAR ALERT —
Join Heather on August 5th at 2 PM Central for a live training session, "Sell MFR to Anyone in Any Situation." Learn how to effectively communicate your services and gain clients. Plus, unlock a bonus coaching call! Register now.
And check out Heather’s new book, "Your MFR Practice Starts Here: Get Fully Booked, Raise Rates, and Build the Business You Actually Want", available on Amazon. This book is a must-read for those who want to stop guessing and start building a profitable MFR practice that truly works for their lifestyle.
LINKS AND RESOURCES —
🎉Join the Foundations Coaching Program today and get access to over 200 videos and lessons designed to support your growth. Visit www.themfrcoach.com/foundation to learn more and enroll.
📍Find a MFR Therapist near you by checking out The MFR Coach’s Therapist Network™ today.
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a fully booked MFR Practice.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly, and if you’re not subscribed, there’s a good chance you’ll miss out.
**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**
The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.