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You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Find out more at https://www.themfrcoach.com.
Episodes

Monday Feb 14, 2022
EP. 50 Goals, Babies, and Why it’s Weird to Hire a Life Coach
Monday Feb 14, 2022
Monday Feb 14, 2022
It’s 3 for 1 on the episode today! And it’s all about mindset.
I am talking about the mindset that you must cultivate to achieve your goals, then I’ll share an example of a mindset shift I had that allowed me to accept help with raising my babies so that I can dedicate some time and energy to growing my business and finally I’ll share my experience with life coaching as a client and a coach and how it can help you too.
Your thoughts are the magic ingredient in your success. You can manage them so that they severe you. Press play to learn more.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Workbook The MFR Coach’s Guide Money Belief - https://drive.google.com/file/d/1raKi8q8ilffoMbcYodY3EWo338T0Sf4i/view?usp=sharing
Group Coaching - Register now For April 2022 - https://view.flodesk.com/pages/61ca6808ed19fa5e614f4daa
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Feb 07, 2022
EP. 49 Sales, Service, and Therapist Burn Out
Monday Feb 07, 2022
Monday Feb 07, 2022
Today’s episode is a remix of two previously recorded Facebook lives that I think are still very relevant and can be valuable for you as you build and grow your MFR business.
First I discuss sales vs. service. When a client buys an MFR service from you, they also purchase the experience that goes with buying that service. As business owners, we may fall into the trap of focusing solely on selling services to bringing in customers and keep the doors open but it's not sales VS service, It should be sales AND service. These two things go hand in hand. In this episode, you will learn why.
Second I chat a bit about therapist burnout. When we start to experience burnout in our business, the most common action we take is to get with our therapist friend and complain about how awful things are. This may seem helpful at the moment The problem when you have problems in common with your friends, is it's easy for everyone to dive into the pool of misery together and not really find a solution. There is a better way to handle burnout and in this episode, you learn how.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Workbook The MFR Coach’s Guide Money Belief - https://drive.google.com/file/d/1raKi8q8ilffoMbcYodY3EWo338T0Sf4i/view?usp=sharing
Group Coaching - Register now For April 2022 - https://view.flodesk.com/pages/61ca6808ed19fa5e614f4daa
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Jan 31, 2022
EP. 48 My MFR Story
Monday Jan 31, 2022
Monday Jan 31, 2022
I found Myofascial (MFR) about 10 years ago. It was an accidental encounter that has changed my life for the better.
I’ve always wanted to help people get relief from pain and MFR is the best modality to do that. Myofascial is way more powerful than you may think. It is subtle yet it really moves things in your body. Once I was introduced to this practice I immediately jumped in and learned everything I could. This resulted in my transition from massage therapy to MFR therapist to now a coach for MRF therapist.
MFR has simply changed my life! Listen in to learn how.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Workbook The MFR Coach’s Guide Money Belief - https://drive.google.com/file/d/1raKi8q8ilffoMbcYodY3EWo338T0Sf4i/view?usp=sharing
Group Coaching - Register now For April 2022 - https://view.flodesk.com/pages/61ca6808ed19fa5e614f4daa
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Jan 24, 2022
EP. 47 You Need Online Booking
Monday Jan 24, 2022
Monday Jan 24, 2022
I am a strong believer that online booking is a must in your MFR practice.
Online booking systems are not just for large businesses. One of the main benefits of online booking systems is that they allow clients to place their booking at a time that is most convenient for them. Using an online booking system, they can make their booking at any time of day or night, without having to worry if it’s within business hours or not. If you think about it, clients are much more likely to make a booking in the evening or at night when they wake up in pain. Make booking convenient for your clients. Offer them an online booking system that is always open for business and you stand the best chance at significantly increasing your number of bookings.
Try out online booking and let me know how it works for you. If you’re ready to set your business up with more systems and processes that will help it run more efficiently, then apply to work with me at https://www.themfrcoach.com/
RESOURCES MENTIONED —
MassageBook - https://www.massagebook.com/
SimplePractice - https://www.google.com/aclk?sa=l&ai=DChcSEwjgwoGn1qz1AhUZyIYKHdc_C1EYABAAGgJ2dQ&ae=2&sig=AOD64_1r0lUW7jiMy9hBBRsUb9ciLLi_TQ&q&adurl&ved=2ahUKEwi1jfqm1qz1AhWTSjABHQ4HBzkQ0Qx6BAgDEAE
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Workbook The MFR Coach’s Guide Money Belief - https://drive.google.com/file/d/1raKi8q8ilffoMbcYodY3EWo338T0Sf4i/view?usp=sharing
Group Coaching - Register now For April 2022 - https://view.flodesk.com/pages/61ca6808ed19fa5e614f4daa
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Jan 17, 2022
EP. 46 It’s Not Annoying To Send Emails
Monday Jan 17, 2022
Monday Jan 17, 2022
When it’s time to send out emails, I found that most of the MFR therapists that I work with feel a range of emotions. They are proud of the work we’ve done to build their email list and are excited about the possibilities of helping more people live pain-free lives. However, once they hit “send,” the email is out of our hands and fear takes over because they think that the recipient will view them as being annoying.
My question for you is how will you even know if someone thinks that you're annoying? Listen, if someone thinks that you're annoying, that's a thought that that person has. You have control over what anyone else thinks about you. What you can control is your thoughts about the circumstance which will lead you to send out consistent content to your clients, helping them to understand how MFR can help, get them to stay in treatment longer or better yet, it helps someone else to tell a friend about what you do so they can get help too.
If you’re ready to identify your self-sabotaging thoughts and address them so that you can start to thrive rather than feel stuck, then apply to work with me at https://www.themfrcoach.com/
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Workbook The MFR Coach’s Guide Money Belief - https://drive.google.com/file/d/1raKi8q8ilffoMbcYodY3EWo338T0Sf4i/view?usp=sharing
Group Coaching - Register now For April 2022 - https://view.flodesk.com/pages/61ca6808ed19fa5e614f4daa
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Jan 10, 2022
EP. 45 Making Multiple 5 figure months with OT Leslie Daley
Monday Jan 10, 2022
Monday Jan 10, 2022
There are a lot of messages on how to start and grow a successful business out there. There are a lot of good tips, a lot of bad ones, and plenty of conflicting ones. So how do you sort through them and decide what you actually need to do in order to launch and grow a business that makes an impact, brings in cash, and doesn’t burn you out?
In this episode, I share with you how my private coaching client, Leslie Daley went from having inconsistent income to creating consistent five-figure months in her MFR business!
If you’re ready to scale your business to five-figure cash months and beyond, apply to work with me at https://www.themfrcoach.com/
GUEST INFO —
Leslie Daley, OT Owner of Integral Myofascial Release in New York City
Website - https://www.integralmfr.com/
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Workbook The MFR Coach’s Guide Money Belief - https://drive.google.com/file/d/1raKi8q8ilffoMbcYodY3EWo338T0Sf4i/view?usp=sharing
Group Coaching - Register now For April 2022 - https://view.flodesk.com/pages/61ca6808ed19fa5e614f4daa
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Jan 03, 2022
EP. 44 Cancer Treatment and MFR with Heather Cullen
Monday Jan 03, 2022
Monday Jan 03, 2022
Myofascial release can be a powerful adjunct therapy for cancer, reducing the side effects of traditional therapy and improving quality of life! In fact, MFR practitioners have seen the positive effects of this work in cancer patients for decades.
Our guest today is Heather Cullen, PT, MFR Therapist and owner of Harmony Physical Therapy. She is also a very good friend of mine and on this episode, we are discussing your husband’s experience with cancer and how MFR has played an important role in his treatment.
The potential benefits of MFR should not be ignored. There is no evidence of harm and a growing body of evidence of great therapeutic possibilities. This is an enlightening conversation you don’t want to miss. Press play to join the conversation.
GUEST INFO —
Heather Cullen, PT, MFR Therapist and owner of Harmony Physical Therapy in Bellingham, WA
Go Fund Me - Help Jim Exercise During Treatment, organized by Brian Cassidy -https://www.gofundme.com/f/help-jim-exercise-during-treatment?utm_campaign=p_cp+share-sheet&utm_medium=copy_link_all&utm_source=customer
Website- https://www.harmonyphysicaltherapy-mfr.com/
MFR Directory - Harmony Physical Therapy | PT | WA -https://www.mfrtherapists.com/app/listings/therapist/?ID=1206
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Workbook The MFR Coach’s Guide Money Belief - https://bit.ly/3t6rNUT
Group Coaching - Register now For April 2022 - https://bit.ly/3mQzIS6
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Dec 27, 2021
EP. 43 What is Possible with Multiple Rounds of Coaching
Monday Dec 27, 2021
Monday Dec 27, 2021
Entrepreneurship can be a lonely journey. Initially, you spend every waking hour working on your business. And it can feel like you’re stuck on a desert island. So who do you turn to for guidance and accountability?
Of course, there are millions of online articles, videos, and other resources on how to build and grow a business. But if your business is unique like MFR therapy is then a one-size-fits-all solution won't work. This is where coaching comes in. Coaching has become a common and essential practice for those wanting to level up their business.
In this episode, I am joined by four of my clients, Rob, Sara, Linda, and Rachel who will share their experience with multiple rounds of business coaching, the results they have accomplished, and how a coach can help you reach your business dreams.
What they have been able to accomplish is amazing, inspiring, and motivating. This conversation will definitely get you ready to set big goals and fulfill them in the year ahead. Listen in to learn more.
GUEST INFO —
Rob Crampton, MFR Therapist and owner of James River Myofascial Release - https://jamesrivermfr.com/
Sara Martin, Owner of FireRainbow Myofascial Release
Instagram - https://www.instagram.com/firerainbowmfr/
Website - www.firerainbowmfr.com
Facebook - https://www.facebook.com/firerainbowmfr
Linda Silva, MFR Therapist and owner of Align Myofascial Release - http://www.alignmyofascialrelease.com
Facebook - https://www.facebook.com/pages/category/Medical---Health/Align-Myofascial-Release-103292567734123/
Booking a Massage - https://www.massagebook.com/biz/align-myofascial-release
Rachel Pecora, MFR Therapist and owner of Northeast Ohio Myofascial Release
Website:https://www.neomyofascialrelease.com/
Facebook: https://www.facebook.com/NortheastOhioMyofascialRelease
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
Workbook The MFR Coach’s Guide Money Belief
Group Coaching - Register now For January 2022
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Dec 20, 2021
EP. 42 Scarcity Detox with Simone Seol
Monday Dec 20, 2021
Monday Dec 20, 2021
Our guest on this episode is my amazing business coach, Simone Seol.
Simone is creating a revolution in how life coaches market online. She teaches coaches how to become profitable by putting love first, leaning into their messy genius, and not being afraid to get a little weird. In the past 2 years, Simone has created millions of dollars in her own business and helped countless life coaches scale their businesses with joy and sovereignty. She is the host of the top-rated Joyful Marketing podcast and author of The Fearless Marketing Bible for Life Coaches.
You'll want to get comfy with pen and paper ready as you listen to this episode. This conversation is valuable, motivating and so timely as we head into a New Year. If you need a reminder that you are a bad a**, you are more than enough, you can grow the business you desire and earn the income that you want while providing your clients with the valuable opportunity to live pain-free lives, then press play to be inspired to set big scary goals for 2022 and feel confident to pursue them.
GUEST INFO —
Simone Soel, Business Coach
Website - www.simonegraceseol.com
Instagram - www.instagram.com/simone.grace.seol
Facebook - www.facebook.com/simonegraceseol
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
Workbook The MFR Coach’s Guide Money Belief
Group Coaching - Register now For January 2022
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Dec 13, 2021
EP. 41 Making The Healing Crisis A Celebrated Experience
Monday Dec 13, 2021
Monday Dec 13, 2021
A healing crisis is a temporary worsening of symptoms that occurs when the body is going through the process of healing itself. This often causes fear, stress, and worry for MFR patients as they begin to think something has gone wrong.
As an MFR therapist, it is important for you to hold space for your patient as they experience a crisis and reassure them that this is in fact something to be celebrated. Do not add additional drama to the situation, instead remind them that this is an unfolding process; being gentle with themselves and trusting the process as they move through it is helpful.
Listen in to learn more about how you can support your clients through a healing crisis and help them to celebrate the experience rather than fear it.
If you need help with maneuvering situations like this in your MFR business then I invite you to join the next group coaching program that starts in January. Grab your seat now. Doors close on December 24th, or as soon as seats are filled.
Visit https://www.themfrcoach.com/the-mfr-coach-group-program for more information.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business
Workbook The MFR Coach’s Guide Money Belief
Group Coaching - Register now For January 2022
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.