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You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Find out more at https://www.themfrcoach.com.
Episodes

Monday Sep 26, 2022
EP. 82 What It Takes To Create a 100K MFR Business with Rob Crampton
Monday Sep 26, 2022
Monday Sep 26, 2022
Today’s guest is no stranger to the podcast. Let’s welcome Rob Crampton for his third interview. His journey has been amazing and we have all learned so much from his experience. This episode will also bring you some wonderful insights that you can apply to your own MFR practice.
This conversation is really special because we are celebrating his achievement of hitting the $100K mark in his MFR business as a single practitioner of Massage and MFR Therapy and it’s not even the end of the year yet!
This is exciting and I am proud to be celebrating with Rob and to share this milestone with you so you can see what is possible for you and your MFR business.
Press play to join the celebration!
GUEST INFO —
Rob Crampton, Owner of James River Myofascial Release in Richmond, Virginia
Website - https://jamesrivermfr.com/
Facebook - https://www.facebook.com/JamesRiverMyofascialRelease
FEATURED ON THE SHOW —
- Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
- Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://info.heatherhammell.com/e-book
- Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://info.heatherhammell.com/join
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Sep 19, 2022
EP. 81 Raise Your Rate Live Is Back
Monday Sep 19, 2022
Monday Sep 19, 2022
The hardest part about building a bigger business so you can have a bigger life is the idea that raising your rates or making any changes in your business has to be hard and complicated, but it doesn't have to be. I'm here to challenge you to get curious about what's possible for your life and business if you expanded it to make more money.
When you decide that raising your rate isn't for you, you decide to keep yourself and your business small, and when you raise your rates to be in alignment with what you need to make and what you want to make, you expand your life and your business. This is exactly what you're going to learn during the live training I'm putting on called Raise Your Rate Live on October 10th, 11th, and 12th. Join and walk away knowing exactly how to raise your rate, and what your rate will be.
I can't wait to coach you for those three days in my upcoming bootcamp, the Raise Your Rate Bootcamp, a live 3-day training from October 10th through October 12th at 6:30 pm central for $100 and you can sign up right now at Raise Your Rate Live.
And enrollment for the Group Coaching Program will be from October 12th through October 21st. Join the waitlist now so you can be notified when the cart opens by clicking here.
FEATURED ON THE SHOW —
- Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
- Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
- Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Sep 12, 2022
EP. 80 Your Thriving MFR Practice Is An Inside Job
Monday Sep 12, 2022
Monday Sep 12, 2022
You’ve probably had one of the following thoughts before - “once I hit fully booked, or once I start getting paid the rate that I want to get paid, or once I get that first client through the door, or once I hit that money goal, I'm finally going to feel relieved, proud, content and secure”.
From my own journey, and my observation of MFR therapists, I realize that it isn't the circumstance of more money, clients, or having a fully booked schedule that creates a feeling of security, contentment, or pride, it's your thought about the circumstance you are in and most importantly, it's your thought about yourself that can change your experience.
Your lack of a healthy relationship with yourself is keeping you and your business smaller than you are capable of creating. If you want to thrive in all areas of your life, you must create a healthy relationship with yourself. And it’s not as easy as it sounds. Loving and accepting yourself for who you are, takes a lot of work. It’s a process that involves a great deal of self-reflection. But this work is essential.
This is the work that I can help you with. If you need more support consider joining my upcoming bootcamp and group coaching program. The Raise Your Rate Bootcamp will be held as a live training from October 10th through October 12th and enrollment for the Group Coaching Program will be from October 12th through October 21st. I'm so excited to see you at bootcamp and then join the group where we take everything you hear on this podcast to the next level and apply it to your business. For more details and to register click here.
FEATURED ON THE SHOW —
- Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
- Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
- Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Sep 05, 2022
EP. 79 Understand Your Client’s Problem Before Offering A Solution
Monday Sep 05, 2022
Monday Sep 05, 2022
When attempting to provide a client with the best treatment, it is important for you as the therapist to realize that you are offering a solution to a challenge or problem that is causing chronic pain and in many cases, the client is not aware of what is going on, they just want help to feel better.
So understanding your client's problem in a way that's almost better than they understand themselves is very important. If you can refocus on what the problem is that needs to be solved and what your process is for solving your client's problems, you are going to sell more MFR, become fully booked, and help people live pain-free lives.
Listen in to learn more.
FEATURED ON THE SHOW —
- Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
- Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
- Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Aug 29, 2022
EP. 78 SEO and Marketing Your MFR Business with Brittany Herzberg
Monday Aug 29, 2022
Monday Aug 29, 2022
This episode is all about marketing and how you can get in front of your ideal clients using Search Engine Optimization (SEO) as a tool. SEO is used to optimize your online efforts by making sure there are keywords that your ideal client can identify with throughout your social presence so that Google knows when to refer you.
So maybe you’ve heard that SEO can help drive traffic to your website and social accounts to get you higher rankings, but you aren’t really sure how it works or what areas to focus on. Our guest today, Brittany Herzberg, is an SEO copywriter who will give some insights on exactly how to do so.
After building her thriving massage practice she realized that most of her clients chose her because of her website. This realization combined with her 15 years in the healthcare field, led her to start teaching others how to connect with their audience using their personalities, highlighting their client's experiences, and strategically using their client's words to talk to them, which created more clients.
And great news, she's going to be a very special guest in my group coaching program this upcoming round. If you join, you will be one of the lucky people that is going to reap the benefits of learning about SEO copywriting directly from an expert.
Listen in as she shares how you can show up as the answer to a Googled question & find clients that feel like friends.
GUEST INFO —
Brittany Herzberg, The SEO Copywriter
Podcast: The Simple and Smart SEO Show
Website: https://brittanyherzberg.com/
IG: https://www.instagram.com/b.here_/
LinkedIn: https://www.linkedin.com/in/brittany-herzberg-92422532/
Facebook: https://www.facebook.com/bheremassage/
Pinterest: https://www.pinterest.com/bheremassage/
Quiz: Create a personality-based SEO strategy for your holistic business!
SEO Cheatsheet: One-Stop SEO Cheat Sheet—best free SEO tool
AnswerThePublic: https://answerthepublic.com/
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Aug 22, 2022
Monday Aug 22, 2022
As an MFR practitioner really understanding the results that you offer to best-fit clients and being able to clearly communicate these results makes it easier for them to, not necessarily know that they need MFR, but they know that they want the results that are being offered and that the value of those results is the perfect match for them.
A great way to communicate this is in your copywriting by using the words, phrases, and sentences that your best-fit clients use to describe their problems, their desires, and the results they want. This is what will resonate with potential clients and give them what they need to feel that safety, confidence, and excitement to decide to embark on their pain-free journey with MFR as the modality and you as the therapist.
Our guest today, Miish Grixti, will share exactly how you can get this done. Miish is a copywriter coach who works with other life coaches, to help them find their best-fit clients and to help their best bit clients say yes to the offers that they are offering.
Listen in as she guides you on how you can gain clarity around the value that you offer so that you can then confidently communicate it on your websites, social media platforms, emails, and marketing materials across your practice to attract your best-fit clients and grow your MFR business.
GUEST INFO —
Miish Grixti, Copywriting coach for life coaches
Website: https://www.miishgrixti.com/
IG: https://www.instagram.com/miishgrixti/
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Aug 15, 2022
EP. 76 How To Stop Giving a F*CK with Kristin King
Monday Aug 15, 2022
Monday Aug 15, 2022
Disclaimer: The F-word is free-flowing in this episode. So if you have your kids around, please pop in some headphones or if you are easily offended, please take this into consideration.
With that said, this is one of my favorite conversations because we cover a topic that so many of us struggle with. As caretakers, we want to always be available for everyone all of the time but this only leads to exhaustion and burnout. Most of us can easily identify where we are doing this in our personal life but I guarantee that we are also people pleasing or avoiding setting boundaries in our MFR business as well.
To help us identify how we are creating an environment that is leading us to burn out and offer practical advice on how we can stop giving a f*ck and start feeling more energized, satisfied, focused, and empowered, I have invited Kristen King on this episode to help us break free.
Kristen King, MBA, MPS, is a sweary life and business coach for womxn and femme folx who want to give fewer fucks. Her clients are sick and tired of having to be so freaking perfect all the time, and Kristen helps them reclaim their fucks so they can use them for the shit they actually care about — instead of spending all their time trying to be “good girls” and living up to other people’s expectations. She's on a mission to help 10,000 womxn fall in love with themselves and their lives in the next 5 years. In addition to being a coach, Kristen is also a mental health and wellness facilitator who loves helping people find compassion and connection with themselves as they learn to hold space for their own emotions. Her specialties are perfectionism, people-pleasing, anxiety, overwhelm, and burning down the motherfucking patriarchy one reclaimed fuck at a time.
Listen in for insights on how to tame people-pleasing, give fewer f*cks to the things that don’t matter, and give more f*cks to the things that light you up!
GUEST INFO —
Kristen King - Life and Business Coach
Website - https://kristenking.com/
Facebook - facebook.com/kristenskoveking)
IG- https://www.instagram.com/kristenskoveking/
Twitter - https://twitter.com/kristenking
LinkedIn- https://www.linkedin.com/in/kristenking/
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Aug 08, 2022
EP. 75 Evaluating My Own Brain
Monday Aug 08, 2022
Monday Aug 08, 2022
I imagine that this is the same for you all out there who are building your MFR businesses - I've come to realize that my business is a giant science experience. I am constantly evaluating what's working, and what’s not working to determine what I can do better next time to increase the value being offered to my clients and also run my business with more ease and efficiency.
Well, the same way that we consistently evaluate our business in order to improve it is how we also have to evaluate our brian. And a great way to do this is with coaching.
This was very evident to me most recently as I am transitioning my business to the next level of evolution and I am moving through this process without having a coach for myself. This was a first for me because I have always had a coach since I started my business and oh boy, it was a journey!
Listen in as I share what this experience was like and some key takeaways that can definitely help you in your business as you focus on growing your business to the next level.
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Aug 01, 2022
EP. 74 Perfect Is Boring with Jessica Eddy-Storey
Monday Aug 01, 2022
Monday Aug 01, 2022
Imagine being crystal clear about your calling to help others live the best lives they can and then being compelled to start an MFR business but then feeling crippled by fear and just spinning in a place of fear and doubt and not knowing how to start a business. Would you push through to follow your dream, passion, and purpose to be an MFR Therapist or give up?
This is the scenario that our guest today, Jessica Eddy-Storey, was faced with, and although she was overwhelmed she made one easy decision to get help with making her dream not just a reality but a success.
Listen in to learn how her decision to join the group coaching program has helped her transform her dream into a thriving business as an MFR Therapist.
GUEST INFO —
Jessica Eddy-Storey, OT, LMT, Yoga Instructor, and owner of Transform Myofascial Release located in Beverly, Massachusetts
Facebook - https://www.facebook.com/Transform-Myofascial-Release-LLC-102423262472757/
Instagram - https://www.instagram.com/transform_myofascial_release/
Website - https://www.transformmfr.com/
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.

Monday Jul 25, 2022
EP. 73 Loving Yourself With Jennifer Dent Brown
Monday Jul 25, 2022
Monday Jul 25, 2022
We are changing things up a little bit in this episode. Instead of talking about Myofascial Release businesses, we are talking about loving ourselves and how impactful that can be on how we show up for ourselves, our families, our businesses, etc.
As healers and health care providers, sometimes we put ourselves on the back burner, and it doesn't have to be that way. And that was one of the things that our guest today really helped me learn. And I hope this conversation helps you too.
In this episode, I am joined by my friend Jennifer Dent-Brown. Jennifer is a certified life and weight loss coach and she is one of the very first coaches I hired to help me on my journey to self-love by reframing my thoughts about my body in a different way.
Listen in as we discuss the intersection of weight loss and business building. We typically focus on one or the other but it doesn't have to be that way. There is a way to deal with both and make transformations in both areas at the same time. Press play to learn how.
GUEST INFO —
Jennifer Dent-Brown, Life + Weight Loss Coach
Facebook - facebook.com/coachjenniferdentbrown
Instagram - instagram.com/jenniferdentbrown
Website - https://jenniferdent.com/
Podcast - https://jenniferdent.com/podcast/
FEATURED ON THE SHOW —
Get your copy of The MFR Coach's Guide To Having Your Own Myofascial Release Business - https://amzn.to/3EG1xCw
Help your clients understand why MFR is for them! Download the FREE Patient Guide - https://bit.ly/3K5Im88h
Learn how to have an awesome business that earns money and allows you the freedom to enjoy your life outside of work. Get on my email list - https://bit.ly/3vZFHrJ
FOLLOW ME —
Facebook - https://www.facebook.com/TheMFRCoach/
Instagram - https://www.instagram.com/themfrcoach/
Website - https://www.themfrcoach.com/
RATE, REVIEW, & SUBSCRIBE ON APPLE PODCASTS –
If you love the content that I am providing, please consider rating and reviewing my show! This helps me support more people — just like you — build a thriving MFR business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, please consider subscribing to the podcast. New episodes drop weekly and if you’re not subscribed, there’s a good chance you’ll miss out.