The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

EP. 290 How to Close Your Practice in Under 30 Minutes

What happens to your therapy practice when life forces you to step away without warning?

In this episode, I walk through how to create an emergency shutdown plan so you can pause your business in under 30 minutes without leaving your clients confused or your systems in chaos.

This comes from real experience. When my grandmother’s health crisis required me to travel immediately, I was able to leave because my practice was set up to handle it. Most therapists don’t have that structure in place, and they end up trying to manage their business in the middle of a personal emergency.

You’ll learn:

• What needs to happen in the first 30 minutes of an emergency shutdown
• How to contact all your clients quickly without overthinking it
• What systems need to be in place for longer closures
• The three steps to build your shutdown plan this week

This is not about planning for time off. It is about being prepared for the moments you cannot plan for.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

Why I'm Not The MFR Coach Anymore: Introducing The Fully Booked Therapist Podcast

Why I'm Not The MFR Coach Anymore: Introducing The Fully Booked Therapist Podcast

Something is changing, and I want you to hear it straight from me.

After years of showing up as The MFR Coach, I am stepping into something bigger. I am simply Heather Hammell now, and I help hands-on therapy practitioners get fully booked and stay fully booked.

In this bonus episode I am walking you through exactly what is changing, why I made this decision, and what it means for you and your practice.

Because here is the truth: growth requires a willingness to flex, pivot, and make moves when the time is right. And the time is right.

In this episode you will hear:

• Why I expanded beyond myofascial release and what that means for the podcast
• Who The Fully Booked Therapist Podcast is for and why you are in the right place
• What it really looks like to love the journey of your business, not just the destination
• What becomes possible when your business has the right policies, pricing, and a repeatable sales system
• What is coming next, including big name guests from across the hands-on therapy world

My roots will always be in massage therapy and myofascial release. But it is time to think more globally and show you what is possible when you stop staying small.

If you are a hands-on therapy practitioner who wants to get fully booked, stay fully booked, and build a business that pays you well and gives you your life back, you are exactly who this podcast is for.

Welcome to The Fully Booked Therapist Podcast. I am so glad you are here.

Ready to get fully booked?

Start here. Watch my free training and find out exactly why your clients aren't rebooking and how to fix it. This is the first thing I want every hands-on therapist to see.

👉 www.heatherhammell.com/reason

EP. 289 {ENCORE} EP. 03 Shifting Your Money Story For Business Success

In this episode, I talk about what holds therapists back from building financially sustainable businesses and how their money story shapes the decisions they make around pricing and income.

I explain how money itself is neutral, but the thoughts we have about it create feelings that drive our actions. I walk through why so many therapists tie money to their worth and how that makes setting rates feel personal and uncomfortable.

I also break down how to use real financial data to make clear decisions about pricing, including looking at expenses, income goals, and available work hours. I share how different thoughts about the same financial situation can lead to completely different results in your business.

This episode focuses on understanding your relationship with money, making decisions based on facts instead of avoidance, and building a business that actually supports your life.

What you’ll learn:

• How your money story affects your pricing and income
• Why setting rates feels personal for therapists
• How to use data to determine what you should charge
• How your thoughts about money shape your results
• Why being willing to feel uncomfortable changes your business

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 288 Building Meaningful Friendships in Midlife with Dr. Kathleen Young, Psychiatrist & Life Coach

In this episode, I sit down with Dr. Kathleen Young to talk about what it really looks like to build meaningful friendships in midlife, especially as a business owner.

We talk about why friendships can start to feel harder as you get older, how life transitions shift your relationships, and why many women realize in midlife that they want deeper or different connections.

Kathleen shares how friendships are built intentionally, not accidentally, and why your thoughts and assumptions about other people can either open the door to connection or quietly shut it.

We also get into how friendships impact business growth, why you can’t build a business in isolation, and what it looks like to step outside your comfort zone to create relationships that actually support you.

This episode focuses on how to rethink friendships, become more intentional about connection, and create relationships that add meaning to both your life and your business.

What you’ll learn:

• Why friendships feel different in midlife
• How to build friendships from scratch at any stage
• The role your thoughts play in your relationships
• What makes friendships actually work
• Why relationships matter for business growth 

Guest Contact 

Connect with Dr. Kathleen Young, Psychiatrist & Life Coach

Podcast: How to be a human in the world

Website: Dr. Kathleen Young Coaching 

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 287 From Money Fear to Financial Confidence: Leah Hadley on Wealth Building for Women

In this episode, I talk with Leah Hadley about what actually holds women back from building wealth and how to move from fear into financial confidence.

Leah shares her journey from being a teacher with student loan debt to working in investment banking and eventually founding her own firm focused on helping women take control of their finances. We talk about why so many women feel like they “should” already know how money works, and how that belief keeps them from asking questions or getting support.

We also break down common misconceptions about investing, why waiting to figure out your finances can make things harder later, and what it looks like to build confidence over time through learning and experience.

This episode focuses on how to understand your relationship with money, take ownership of your financial decisions, and start building wealth in a way that aligns with your life.

What you’ll learn:

• Why women often avoid conversations about money
• The biggest misconceptions about investing
• How your past experiences shape financial decisions
• What it takes to build confidence with money over time
• Why taking ownership of your finances changes everything

Guest Contact 

Connect with Leah Hadley, Financial Advisor & Author

Website: https://intentional-wealth.com/

Book: Intentional Money: The Modern Woman’s Guide to Building Wealth, Purpose, and Peace

Community: Empowered Sisterhood

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 286 Your Silence Is Selfish: Visibility and Sales for Therapists Who Want to Help More People (with Steph Crowder)

Most therapists don’t struggle because they don’t care. They struggle because they were never taught how to sell.

In this episode of The MFR Coach Podcast, I sit down with Steph Crowder to talk about why your silence is actually costing people the help they need. Steph shares how she went from struggling in a high-pressure sales role at Groupon to becoming a sales and strategy coach who helps service-based business owners create consistent clients. We break down why sales feels so inconsistent, what’s really happening during those feast or famine cycles, and how to build a simple, repeatable process that actually works.

We also talk about rejection, visibility, and why most “no’s” aren’t final. If you’ve been holding back from talking about your work or making offers, this conversation will help you see sales differently and understand how showing up consistently is part of helping more people.

Guest Contact

Connect with Steph Crowder
Sales & Strategy Coach
Website: https://stephcrowder.com
Podcast: Courage and Clarity Podcast
Instagram: https://www.instagram.com/stephcrowder 

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 285 Who Benefits When Therapists Stay Small?

In this episode, I unpack a pattern that shows up across many therapy communities but rarely gets named directly.

Therapists who are highly trained and capable still find themselves holding back. They hesitate to speak, question their own experience, and worry about stepping outside of unspoken expectations.

I break down how invisible rules, status policing, and learned helplessness shape this dynamic, and why so many practitioners end up feeling like they’re not ready yet.

We also look at how money shaming and crab bucket mentality keep therapists from building confident, sustainable practices, and who benefits when that continues.

This episode challenges you to think critically about the environments you’re participating in and what changes when you stop waiting for permission and start trusting your skills.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 284 How MFR Therapists Move From Frozen to Fully Booked

In this episode, I break down what actually gets an MFR therapist fully booked and why waiting is often the thing keeping your schedule from filling.

I share a moment from one of my clients who filled her final appointment slot with a single sentence, and how that result came from months of consistent action, not confidence. At the same time, I reflect on my own experience stepping into greater visibility and realizing how often I had been waiting for approval in my business.

We talk about how waiting shows up in MFR practices, especially in rebooking conversations and client interactions, and why it often feels responsible but leads to inaction. I explain what leadership looks like inside sessions and how clear communication makes it easier for clients to move forward.

This episode focuses on the shift from waiting to deciding, and how small, deliberate actions build a fully booked practice over time.

What you’ll learn:

• Why waiting delays your MFR practice growth
  
  
• How consistent action leads to a fully booked schedule
  
  
• The role of clear communication in client commitment
  
  
• What leadership looks like in therapy sessions
  
  
• How to take action before you feel confident

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 283 Create a First Visit System You Can Repeat (Part 2)

In this episode, I talk about why an inconsistent rebooking rate is rarely about the economy, your town, or your clients and almost always about the structure of your first visit. I explain how improvising each session keeps you reacting instead of leading, and why hoping a client “feels enough change” creates unpredictable outcomes. You’ll learn how following a simple four-phase system brings clarity to the visit and helps clients understand why ongoing care matters.

I’ll walk through the phases of setting the destination, touching what matters, connecting the dots, and making a clear recommendation. I share how each step anchors the session, deepens trust, and prevents vague conversations at the end of the visit. I also talk about how measuring your rebooking rate, evaluating yourself honestly, and refining your recommendation language help you replace guessing with intention.

If you’ve ever wondered why some clients rebook and others don’t, even when the session felt the same, this episode shows you exactly where the gaps happen and what to adjust this week.

What You’ll Learn:
• Why improvising creates inconsistent rebooking
• How a simple four-phase structure guides the first visit
• Why setting the destination influences the entire conversation
• How linking your treatment to the client’s goals increases clarity
• How a direct recommendation supports confident decision-making

Additional Topics:
• The role of interpretation in building trust
• Where therapists unintentionally weaken their recommendations
• How self-evaluation reveals the real reason clients hesitate
• Why tracking your rebooking rate matters
• What intentional structure changes about your outcomes

If you’re ready to stop guessing and start using a first visit system that works, register for my upcoming free webinar, “The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

EP. 282 Stop Making the Client Do the Heavy Lifting (Part 1)

In this episode of The MFR Coach Podcast, I talk about the subtle ways therapists make clients do the heavy lifting at the end of a first session and how this habit quietly lowers rebook rates. I explain why clients can’t decide their own treatment plan, why polite questions like “What do you think?” create hesitation, and how asking clients to choose their next step leads to uncertainty instead of commitment.

We explore how fear-based thoughts influence your recommendations, why softened language shifts responsibility back to the client, and how clean, grounded thinking helps you lead with clarity. I also share how your intake form becomes a practical tool for guidance and why self-evaluation after each session improves your ability to make clear, confident recommendations.

If you’ve ever had a client say “I’ll think about it” or leave without rebooking, this episode breaks down exactly why that happens and what you can start doing differently today.

What You’ll Learn:

• Why clients struggle to rebook when you hand decision-making back to them
  • How vague questions and multiple options create confusion
  • Why therapists hesitate to recommend a plan
  • How clean thoughts help you communicate with calm and clarity
  • How your intake form anchors better follow-up conversations

Additional Topics:

• What clients actually need at the end of a first session
  • How leadership reduces client uncertainty
  • Why education alone doesn’t create commitment
  • The role of fear in softening your recommendations
  • A simple end-of-day evaluation that improves your rebook rate

If you’re ready to stop making your clients do the work of deciding what comes next, register for the next free webinar, "The Real Reason Clients Don't Commit After the First Session," happening on March 18th at 3pm Central. Save your seat at www.themfrcoach.com/reason.

 

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

 

The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.